LEPAS eyes Denmark launch in 2027 with new NEV lineup

LEPAS, Chery Group’s premium NEV brand, is lining up launches in Denmark and four other European markets in the first half of 2027. The brand used Auto China 2026 to spotlight three models and a broader push to turn EVs into a lifestyle play, not just a tech race.

Why it matters: - LEPAS is positioning itself for a wider European push as premium electric and hybrid vehicles gain traction beyond early adopters. - The planned 2027 entry into Denmark, Czech Republic, Hungary, Slovakia and Sweden gives LEPAS a broader regional footprint in one move. - The brand is trying to compete on design, comfort and user experience, not only range and charging speed.

What happened: - LEPAS said it plans to launch in Denmark, Czech Republic, Hungary, Slovakia and Sweden in the first half of 2027. - The brand highlighted its growing NEV portfolio ahead of that rollout. - LEPAS made its European debut at Milan Design Week earlier this year. - The brand has already started market introductions in the UK, Italy and Spain. - At Auto China 2026, LEPAS presented its NEV strategy and global product lineup under the theme “Elegance Moves the World.”

The details: - LEPAS is Chery Group’s premium new energy vehicle brand. - The brand said its 2026 focus is a “Year of Delivery” centered on brand, product and global network execution. - LEPAS showcased three models at Auto China 2026: LEPAS L6 EV, LEPAS L4 EV and LEPAS L6 PHEV. - The brand’s product strategy is built on the LEX intelligent NEV platform. - LEPAS says its portfolio centers on the LEPAS L4, LEPAS L6 and LEPAS L8. - LEPAS L6 EV is aimed at city driving and features a low, wide stance, signature lighting, VPD valet parking, H-NOA highway navigation, Bosch IPB 2.0 and an AI Agent. - The L6 EV cabin combines ambient lighting, scent and drive modes. - LEPAS L4 EV is aimed at light urban use and offers 160 kW, multilink independent rear suspension, a globally tuned chassis, 21 ADAS and connectivity functions, a range in the 500 km class and fast charging. - LEPAS L6 PHEV uses a Super Hybrid system for extended range and is positioned for both city driving and long trips. - LEPAS says the three models reflect its “Good-looking, Fun, Practical, and Enjoyable” product philosophy. - The brand also plans to introduce 10 NEV models over the next three years across multiple powertrains. - LEPAS says it is supported by Chery’s global R&D network and a dealer base of more than 500 sales and service locations. - Chery Auto was founded in 1997 and operates in more than 130 countries and regions. - Chery Auto says it has been China’s top exporter of passenger cars among Chinese brands for 23 consecutive years. - Chery Group’s iCAUR brand is also preparing to enter several European markets.

Between the lines: - LEPAS is framing itself as a lifestyle brand, not just another EV nameplate. - The pitch is aimed at European buyers who may care as much about design and ease of use as they do about battery and performance specs. - The company’s staged rollout suggests it wants to build awareness in Europe before moving into more markets. - The emphasis on partnerships and local operations points to a localized market-entry strategy rather than a one-size-fits-all launch.

What's next: - LEPAS said more details on timing, model lineup and local sales and service arrangements will come later. - The brand is continuing to build relationships across Europe ahead of the 2027 launches. - Additional cooperation opportunities with regional partners are expected as the rollout advances.

The bottom line: - LEPAS is betting that elegant design and a broader product mix can help it stand out as it expands into Denmark and four other European markets.